OUR STORY
Chad Berger, founder and CEO of Chad Berger Bucking Bulls, Inc was born and raised in Mandan, ND. Born into the western lifestyle, Berger had no choice but to love rodeo and being a cowboy.
Chad competed in nearly every rodeo event in high school, but bull riding and bucking bulls were always his passion. After retiring from riding bulls, Chad found his love for team roping, but was called back to bucking bulls eventually and Chad Berger Bucking Bulls was born.
Chad spends most of his days in the livestock auction buying cattle for his company Berger Livestock Company, but most weekends are spent at a PBR or PRCA Rodeo.
ABOUT CHAD BERGER BUCKING BULLS
Chad Berger Bucking Bulls, based in Mandan, ND & Henryetta, OK, was officially established in 2003, but its roots run much deeper. The foundation was laid in the early 1960s when Chad’s father, Joe Berger, a respected bull breeder and stock contractor, began acquiring bulls for Chad and his brother Fred to ride. By the 1970s, Joe had built a strong herd and was supplying stock for smaller events—marking the start of what would become a family legacy. Growing up in this environment, Chad developed a deep passion for the bucking bull industry, working alongside his father and contributing to the rise of legendary bulls like Little Yellow Jacket, 3X World Champion Bucking Bull.
With the support of his family, Chad launched Chad Berger Bucking Bulls in 2003. Just three years later, the company earned third place in the PBR Stock Contractor of the Year standings. In 2007, Chad secured the prestigious title of PBR Stock Contractor of the Year—a feat he would repeat in 2008 and 2009. Since then, he has added nine more titles from 2014 to 2022, solidifying his reputation as a leader in the industry. Among the company’s many achievements, Smooth Operator made history as the oldest PBR bucking bull to win a world championship, securing back-to-back titles in 2019 and 2020.
At its core, Chad Berger Bucking Bulls is a family business, built on hard work, dedication, and a shared passion for the sport. Chad’s wife, Sarah, plays a crucial role in organizing the company’s annual PBR Touring Pro event while managing operations at home. Their children—Lacey, John, and Sadie—each contribute to the business, from caring for and hauling bulls to handling sales and marketing. Together, the Berger family has built a brand recognized and respected by bull riding and rodeo fans across the country and around the world.
